How does a community's language reflect its values Essay

How does a community's language reflect its values - Essay Example As anyone visiting an Arab nation might notice, rules are†¦ rigid, to say the least, as a result of its ties to Islam. Women are made to wear veils that leave only the eyes exposed. Alcohol, pornography and other such things are frowned upon, if not prohibited entirely. As for the language itself, some devout Muslims refer to it as the language Allah especially intended mankind to speak. Arabic is the most prevalent Semitic language in the world, spoken by over 500 million people worldwide. But its influence extends even beyond this; even some of the words we use daily, not to mention the conventional numbering system we use (Hindu-Arabic) has been shaped by the Arabic language. Apart from being divided into classical, modern and colloquial, the Arabic language is further divided into a bunch of dialects than differ, sometimes immensely so, from one another. As such, different varieties of it are suited for different situations. As with any other language, it’s not uncommon to hear someone switch from colloquial Arabic to standard and then back again. Just as complicated, if not more so, are the rules on grammar, pronunciation and spelling. As with some other languages, Japanese among them, a small mistake in pronunciation and/or spelling can change the meaning of the word entirely. As for writing, Arabic calligraphy was and is still considered a major art form. It is probably one of the only languages in which something can look beautiful, even if you cannot understand it. In my mind, the sophistication of the Arabic language reflects the sophistication of our community. Despite what some may think, not all Arabs nowadays are Muslims as well. Members of other faiths, such as Judaism and Catholicism, are many as well. And in relation to this, neither are Arabs automatically terrorists. Far from supporting them, a good number of us actually condemn their actions as much as the next man; it is people

Marketing Plan Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing Plan - Essay Example Because of this low-key marketing concept with both competing beer products, Drifter can outperform both using innovation with localized and broad niche marketing both in the Oregon region and across the surrounding states. Neither Blue Moon or Sierra Nevada have a solid positioning strategy among other low-cost and higher-cost competing beer products, therefore in terms of positioning, options are virtually endless. For the sake of perceptual mapping and to monitor marketing activities, especially in areas of promotion, Drifter Beer will be positioned in terms of flavor and benefit to the customer, with less focus on pricing structure. Consumer attitudes, on the perceptual map, are noted for each competing brand in relation to pricing and quality. Drifter Beer is working amid a highly competitive environment where lower-cost beer products and the main competition (Blue Moon and Sierra Nevada) saturated the convenience and grocery markets. It works among competing brands where ongoing promotional activities bring higher brand exposure, such as with brands like Coors Light that hosts different sporting events such as the Urban Flats Classic Kickoff Celebration in Orlando, Florida (Marketing Weekly News, 2009). Contests and sweepstakes are often part of their strategies for building better brand equity. Even though Drifter’s two main competitors are higher priced, more luxury-minded beer brands, sales will definitely be impacted by the buying behaviors of consumers in relation to their response to lower-cost beer brand selection marketing. Because of the current economic environment in the U.S. markets, major brands such as Miller, Pabst and Busch (also known as the economy brews) are experiencing higher sales volumes as people defect to lower-cost brands (Kesmodel, 2009). In order to drive any type of brand equity for Drifter, marketing must make the consumer believe that he needs to defect to this upscale brand simply for the sake of